Apple via WPP · 2020–2026

Production for

the MacBook line.

As a graphic production artist at WPP Production for Apple, I produced web-ready imagery and UI assets across Apple’s global marketing campaigns — including the MacBook Pro and MacBook Air pages referenced below.

Scope of work.

  • Produced pixel-perfect product imagery and UI elements for Apple’s global marketing campaigns, output as web-ready graphics at scale.

  • Structured Photoshop comps with smart objects, layer comps, and slices to drive efficient production and localization across 30+ languages.

  • Ran comprehensive QA on every deliverable — layout fidelity, image integrity, copy accuracy, and link validity — prior to handoff.

  • Managed asset versioning and check-in through a DAM / version-control system across concurrent large-scale projects.

  • Coordinated file handoffs to localization teams under aggressive campaign deadlines without compromising quality.

  • Collaborated with creative directors, project managers, and localization teams to keep the production pipeline moving.

Hero Imagery

• Macbook Pro • iPad • Watch • vision Pro

Feature chiclets

• M4 Pro chip • Liquid Retina XDR • Thunderbolt 5 • Apple Intelligence

Accessory lockups

• MagSafe 3 lockup • USB-C & adapters • Magic Keyboard Power adapter set

Screens

• macOS Sequia • Liquid Retina XDR fill • Display P3 wallpaper

Compare

• Macbook Air • Mackbook Pro 14" • Macbook Pro 16"

© 2026 Keenan Longo. Graphic Production Artist.

© 2026 Keenan Longo. Graphic Production Artist.