Apple via WPP · 2020–2026

Production for

the MacBook line.

As a graphic production artist at WPP Production for Apple, I produced web-ready imagery and UI assets across Apple’s global marketing campaigns — including the MacBook Pro and MacBook Air pages referenced below.

Scope of work.

  • Produced pixel-perfect product imagery and UI elements for Apple’s global marketing campaigns, output as web-ready graphics at scale.

  • Structured Photoshop comps with smart objects, layer comps, and slices to drive efficient production and localization across 30+ languages.

  • Ran comprehensive QA on every deliverable — layout fidelity, image integrity, copy accuracy, and link validity — prior to handoff.

  • Managed asset versioning and check-in through a DAM / version-control system across concurrent large-scale projects.

  • Coordinated file handoffs to localization teams under aggressive campaign deadlines without compromising quality.

  • Collaborated with creative directors, project managers, and localization teams to keep the production pipeline moving.

Selected work

Assets shipped across the Apple line.

MacBook Pro product imagery

MacBook Pro — hero imagery

iPad Pro product imagery

Macbook Air 13 in - color options lockup

Apple Watch product imagery

Macbook Neo — detail crop

Apple device product imagery

Vision Pro — studio render

Selected work produced for Apple via WPP Production. All assets shown are from publicly released campaigns and appear as published. Apple and related trademarks are property of Apple Inc. Shown for demonstration of professional experience only; no endorsement implied.

Hero Imagery

Macbook Pro · iPad · Watch · Vision Pro

Feature chiclets

Accessory lockups

Screens

Compare

© 2026 Keenan Longo. Graphic Production Artist.

© 2026 Keenan Longo. Graphic Production Artist.