Apple via WPP · 2020–2026
Production for
the MacBook line.
As a graphic production artist at WPP Production for Apple, I produced web-ready imagery and UI assets across Apple’s global marketing campaigns — including the MacBook Pro and MacBook Air pages referenced below.
Scope of work.
Produced pixel-perfect product imagery and UI elements for Apple’s global marketing campaigns, output as web-ready graphics at scale.
Structured Photoshop comps with smart objects, layer comps, and slices to drive efficient production and localization across 30+ languages.
Ran comprehensive QA on every deliverable — layout fidelity, image integrity, copy accuracy, and link validity — prior to handoff.
Managed asset versioning and check-in through a DAM / version-control system across concurrent large-scale projects.
Coordinated file handoffs to localization teams under aggressive campaign deadlines without compromising quality.
Collaborated with creative directors, project managers, and localization teams to keep the production pipeline moving.
Hero Imagery
• Macbook Pro • iPad • Watch • vision Pro
Feature chiclets
• M4 Pro chip • Liquid Retina XDR • Thunderbolt 5 • Apple Intelligence
Accessory lockups
• MagSafe 3 lockup • USB-C & adapters • Magic Keyboard Power adapter set
Screens
• macOS Sequia • Liquid Retina XDR fill • Display P3 wallpaper
Compare
• Macbook Air • Mackbook Pro 14" • Macbook Pro 16"